Allegis Global Solutions (AGS), the global leader in workforce solutions, today unveiled a refreshed brand identity with a new tagline: “The Human Enterprise.” Revealed through a new brand video, AGS’ refreshed brand demonstrates the company’s belief that the key to advancing toward bold, sustainable success lies in finding ways to unleash the uniquely human power required to accomplish any achievement: The power of the human enterprise.

“Throughout its history, AGS has maintained a dominant market position with a purpose to impact the lives of others. Two decades later, our purpose remains unchanged; however, the way in which we help clients get work done has transformed immensely,” said AGS President Steve Schumacher. “We believe the collective might of all the people who comprise the workforce is the most transformative power in business today – but only if you can design it in a way that unleashes that power in carefully planned and mission-driven ways,” said Schumacher. “So, for us at AGS, this refresh brings our brand in alignment with our vision. It’s an overt celebration of the human ingenuity and drive that moves the world forward.”

Where Human Connection Meets Workforce Transformation

Meeting clients where they are, AGS designs custom roadmaps and then guides organizations along a transformational journey to solve complex challenges – from permanent and extended workforce management to services procurement, consulting, direct sourcing and the Universal Workforce Model™, an outcome-first framework for getting work done.

In the last few years, AGS has made significant investments in its infrastructure to drive additional client value and operational success: from establishing its Global Business Services group to leverage data, analytics and delivery capabilities across products; to investing in proprietary and industry-leading technologies that maximize workforce potential; to aligning with innovative partners that drive productivity and outcomes; to outlining a journey to harmonized workforce strategy and management, and consulting companies through change to ensure higher-order thinking and results that last.

“It’s an exciting time to be ambitiously bold and emphasize our uniquely human strategic value to the market,” said Global Marketing Director Lyndsay Westwood. “The totality of our corporate logo and design system, along with the tone and words we choose to describe AGS will help us maintain a clear, unified brand identity and unlock the amazing things we know our people, our clients and our clients’ people can achieve when they’re free to enterprise.”

Coinciding with the announcement, AGS relaunched its website at AllegisGlobalSolutions.com with updated brand messaging and a new look and feel.

“The Human Enterprise is an emotional, honest tone both in words and visuals,” said Schumacher. “It’s a belief in higher-order thinking that can’t be replicated by a machine or through automation. It’s about how we enable our strategy and grow AGS through our collective efforts, taking bold action to transform our collective power into something unstoppable. That’s what we wanted to emphasize through our brand refresh, and I’m truly proud of the work that went into its launch today.”